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The New ARRI ALEXA

ARRI’s newest digital camera, the ALEXA, is set to roll out this summer on a limited run.  Featured prominently at this year’s NAB Convention in Las Vegas, the ARRI ALEXA is already being touted as the next evolution in digital cinema. Utilizing their experience as industry leaders in film camera production, ARRI’s latest effort aims at maintaining this reputation on the digital front.  With an ARRI-made Super 35 format sensor, the ALEXA can shoot 1080P direct to the camera. SxS cards handle the onboard storage for the ALEXA, creating a seamless workflow from shooting to editing.  The ALEXA allows you to shoot full 1080P video, encoded down to the SxS cards in Final Cut Pro native codecs (ProRes 422 and ProRes 4444).  This means you can shoot a scene, pop the card into your computer and begin editing immediately without wasting a moment on conversion. Utilizing a Dual Gain Architecture (DGA) in its CMOS sensor, the ALEXA ensures the same wide exposure latitude across a range of sensitivity from EI 200 to EI 1600.  This generates low noise images with good detail in highlight and shadow areas.  Coupled with the versatility and dynamic range of 13.5 stops, the ALEXA captures a film-like aesthetic unlike any other digital camera. The ALEXA’s Exchangeable Lens Mount (ELM) system allows for the use of all 35mm PL mount lenses as well as Panavision, Canon or Nikon lenses.  Additionally, the ALEXA’s electronics system can easily be removed and replaced for future upgrades. With a great deal of buzz surrounding the ALEXA’s unique versatility and design, many are projecting that it will redefine the film industry’s expectations of competing gear such as the RED camera systems.  Designed for use across feature, television, commercial, documentary, and music video genres, the ALEXA will become available in late June, 2010.  Moving Picture plans on holding ALEXA training in the summer of 2010 in Miami, Florida.  Rent this revolutionary camera from Moving Picture this summer. Bookmark it to Stumbleupon, Digg, and more! Hide...

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Florida Film Festivals

A producer’s job doesn’t end with the wrap party.  Keeping a finger on the pulse of the film festival circuit is an essential part of the process.  With the number of active festivals growing all the time, this can become extremely overwhelming.  For that reason, we’ve created a list of all the upcoming Florida film festival deadlines.  Good luck! _________________________________________ Global Peace Film Festival Orlando, Florida September 21-26, 2010 Regular Deadline: Passed Late Deadline: May 21 _________________________________________ Central Florida Film Festival Ocoee, Florida September 3-6, 2010 Regular Deadline: Passed Late Deadline: June 14 _________________________________________ Freakshow Horror Film Festival Orlando, Florida October 8-10, 2010 Regular Deadline: May 14 Late Deadline: August 13 _________________________________________ 15 Minutes of Fame Film Festival Palm Bay, Florida July 9-10, 2010 Regular Deadline: Passed Late Deadline: May 15 _________________________________________ Jacksonville Film Festival Jacksonville, Florida October 13-17, 2010 Regular Deadline: May 31 Late Deadline: June 15 _________________________________________ Delray Beach Film Festival December 8-12, 2010 Earlybird Deadline: June 1 Regular Deadline: August 1 Late Deadline: October 15 _________________________________________ Fort Lauderdale International Film Festival October 22 – November 11, 2010 Earlybird Deadline: June 1 Regular Deadline: July 1 Late Deadline: August 1 _________________________________________ The Clearwater Film Festival September 29 – October 3, 2010 Regular Deadline: June 1 Late Deadline: August 1 _________________________________________ Independents’ Film Festival November, 2010 (Dates TBD) Regular Deadline: June 1 Late Deadline: N/A _________________________________________ Tampa International Gay & Lesbian Film Festival October 7-17, 2010 Regular Deadline: June 15 Late Deadline: August 1 _________________________________________ Miami Short Film Festival Miami, Florida November 13-20 Regular Deadline: Passed Late Deadline: June 30 Extended Deadline: August 30 _________________________________________ Naples International Film Festival November 4-7, 2010 Regular Deadline: July 1 Late Deadline: July 7 _________________________________________ Orlando Film Festival Orlando, Florida November 3-7, 2010 Earlybird Deadline: July 1 Regular Deadline: July 25 Late Deadline: August 2 Bookmark it to Stumbleupon, Digg, and more! Hide...

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The ARRI M18 HMI

ARRI introduced its new ARRI M18, an 1800W SE HMI, at last year’s NAB convention in Las Vegas.  Having become available this past summer, the M18 has proven itself as a versatile and efficient lighting system.  With an average lamp life of 750 hours and a tagline as “the brightest HMI you can plug into the wall,” the M18 combines convenience with dependability. The M18 combines elements of PAR and Fresnel optics to spread an even beam of “TrueBlue” light that is adjustable from 20-60 degrees.  This lens-less system provides an intense and broadly focusable output without any need to reach for spreader lenses. The M18 is deceivingly small for the amount of power it packs.  At less than 25 pounds, the M18 is no bigger than a 1200W PAR yet it has a 70 percent higher light output.  Adding to the versatility is the newly designed EB 1200/1800 electronic ballast.  This allows for seamless switching between 1200W and 1800W functions, thus doubling the M18’s abilities without any cumbersome increase in size. Bookmark it to Stumbleupon, Digg, and more! Hide...

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The Redrock DSLR Cinema Bundle

The Redrock DSLR Cinema Bundle enables cinema-style shooting with cameras that are otherwise limited due to size and design.  DSLR cameras such as the Canon EOS 5D Mark II and Canon 7D boast a number of benefits (excellent image quality, low light shooting, etc) but are less than ideal for handheld shooting.  The Redrock DSLR rig solves this problem. The Redrock Cinema Bundle features a protective and stabilizing microSupport cage built from carbon fiber rods (easily disassembled for storage).  A padded shoulder mount, including front handgrips, increases mobility.  Rounding out the Redrock system is the microFollowFocus, which attaches seamlessly and enables fully functional focus pulling. The Redrock camera support package also includes a number of options that make life easy for camera operators.  With a cheeseplate and rod clamp included, the entire system can go from handheld to tripod in a matter of seconds.  Additional add-ons such as the Hoodman Viewfinder Cinema Kit and Marshall V-LCD70P-HDMI Lightweight Monitor can be integrated into the system to meet your specific needs. Bookmark it to Stumbleupon, Digg, and more! Hide...

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The Steadicam Pilot

For decades, filmmaking and massive budgets have been wed to one another.  With the invention and evolution of digital video, the floodgates of quality, yet low cost production have opened.  Emerging from the waves of this revolution is the Steadicam Pilot, a newly accessible and functional version of the device that has been beyond the reach of low budget cinema for so long. Having released the Steadicam Merlin and Steadicam Flyer in recent history, Tiffen (formerly Cinema Products) has shown a distinct interest in reaching digitally inclined consumers.  While these models accommodated the needs of certain consumer and prosumer enthusiasts, there were several barriers preventing filmmakers from obtaining truly professional results. As a handheld device, the Merlin was simply exhausting for its user, proving to be impractical for extended use.  With the arm/vest addition to the Flyer, we saw a closer resemblance in look and operation to Tiffen’s top end Steadicam Ultra and Steadicam Clipper models.  Unfortunately, with weight restrictions preventing the Merlin and Flyer from securing professional video cameras, the quality of cameras available for use with these models left much to be desired. With the rapid advancement of lightweight, yet high quality digital video cameras, the ten-pound weight restriction of Tiffen’s Steadicam Pilot doesn’t retract from its overall quality.  There exists an entire range of professional cameras that fall within this weight class, including but not limited to the: Panasonic AG-DVX-100B, Sony DSR-PD170, Canon XL-1, and Canon EOS 5D Mark II. No longer relegated to matrimony with cameras of insufferable quality, the Steadicam technology available in the Pilotprovides filmmakers with long awaited professional workflow.  Fitted with the essential vest, arm, and sled with monitor, the Steadicam Pilot is a streamlined version of the Flyer yet still closely resembles the aforementioned larger rigs.  In contrast to these larger models, the Pilot’s low total weight allows for an entire day of shooting without losing much stamina. Additionally, while many other competing devices require the loosening and tightening of a series of screws to adjust fore-and-aft and side-to-side balancing, the Steadicam Pilot uses two simple knobs.  The Pilot also allows for quality shooting in both high and low modes (you can flip the camera’s orientation for high and low filming) with little time needed for the switch. All this comes at a price tag of about $4,000, making professional quality Steadicam footage more accessible than ever.  A viable option for independent filmmakers and enthusiasts alike, the Pilot is absolutely worth its cost. Bookmark it to Stumbleupon, Digg, and more! Hide...

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