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Panasonic AG-AF100

Panasonic’s AG-AF100 AVCCAM HD camcorder is now available for rental at Moving Picture.  As the first high-end 4/3” video camcorder that’s been optimized for high-definition video recording, the AF100 offers the desired aesthetics of popular DSLR cameras without the myriad of functionality issues that are inherent with the DSLR line. The newest addition to Panasonic’s AVCCAM series, the AG-AF100 is targeted at video and film professionals.  With more than two years since the release of the Canon 5D, the AF100 exhibits Panasonic’s commitment to learning from the DSLR revolution and bringing their own improvements to the table. Three key factors in the success of Canon’s DSLR cameras have been consumer accessibility, interchangeable lenses, and sheer image quality.  Targeted directly at the DLSR market, the AF100 comes with a purchase price of less than $5,000, making its rental price similar to that of a Canon 5D or Canon 7D.  With a 4/3” sensor, the AF-100 promises shallow depth of field and a rich film-like image quality. The AF-100 comes out of the box with a micro 4/3” lens mount.  While this is great for folks who invested in Lumix and Olympus lenses in the past, it’s also highly adaptable for use with other lenses.  Both Hot Rod and MTF Services offer 4/3” to PL mount adapters.  As a result, the AF-100 can be used with professional film quality lenses such as the Zeiss Compact Prime CP.2 series. The fully HD capable AF-100 boasts a number of additional features that increase its functionally.  This includes: – Two XLR inputs with +48V Phantom Power capability – An HD-SDI out, making HD monitoring a breeze – Time code recording – Waveform monitoring – Zebras – Ergonomic body design Rent the new Panasonic AG-AF100 from Moving Picture today! Bookmark it to Stumbleupon, Digg, and more! Hide...

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Production Tip: Emailing Large Files

A frustrating moment for many of us, in the constantly mobile environment that is the film and television industry, is finding yourself in some remote location and needing to send or receive emails with over-sized attachments. Sometimes your editor has a roughcut that needs to be approved on set, the music video’s soundtrack has changed or the template you use to storyboard has gone missing – but with the limits imposed by your email provider, you can’t always get what you need. There are several programs available to help circumvent the process and help you distribute and receive the files quicker and safer. YouSendIt is one such program and it is incredibly useful and user friendly. With a much higher limit than most emails, YouSendIt can upload 2GB worth of data, package it so that any other email can receive it with no additional software needed on their end, and allow you to track who has opened your email to ensure its arrival. Add-ons to the service include password protection, setting an expiration date, and return-receipt emails. The program offers free trials, an online interface, and a variety of plans to suit your needs. Check them out at YouSendIt.com. There are several other similar products available on the web, all with different service options, so browse the competition and see which one works best for you. Keep in mind, some of these applications require that both the sender AND receiver download the program first, and each has their own size, security and time limits: Pando.com offers secure P2P file transfers quickly and easily, but requires an app to be downloaded by the sender AND the recipient. Sendthisfile.com provides secure transfer and storage with NO size limit, but offers NO virus scanning. Send6.com can send files up to 100MB with NO registration necessary. Tonsho.com can send 100MB directly to a recipient’s POP email account, but cannot send to a list. TransferBigFiles.com offers up to 1000MB support, but files are only available for 5 days. MailBigFile.com sends files up to 512MB (pro version offers more) to a single email account. To learn more, visit MovingPicture.com Bookmark it to Stumbleupon, Digg, and more! Hide...

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ARRI Alexa Showcased at CSC Florida

ARRI CSC Florida opened their doors to unveil the new ARRI Alexa this past weekend.  This great event showcased the stunning engineering and versatility of ARRI’s latest addition to the film and video market.  Garnering the attention of South Florida’s seasoned film industry professionals, many experienced camera assistants and directors of photography came out to catch a glimpse of the Alexa at work.  Veteran first assistants Andy Fischer and Steve Ciffone, along with luminaries like Bart Tau (DP), were among the crowd. The Alexa promises to be the next big thing in digital cinema.  When you see the image quality produced by this compact yet robust camera, there’s little doubt that this promise will be fulfilled.  Weighing just 18 pounds, the Alexa is extremely ergonomic and is easily integrated into a comfortable hand held configuration. The LCD display features menus that are simple to remember yet still allow for quick modification.  The Alexa exemplifies technical prowess without intimidating complexities – seasoned pros won’t experience a steep learning curve (it feels like an old analog friend).  Even the menu font size can be seen by older eyes, German engineering at its best! The Alexa workflow is revolutionary, a feature that is the basis of much buzz surrounding this release.  Employing the convenience of Sony SxS cards, the ARRI Alexa offers a seamless workflow from shooting to editing. Television commercials and music videos will undoubtedly reap the time saving benefits of recording native Final Cut Pro codecs direct to SxS cards.  This is a workflow the entire world has been waiting for.  With this new setup, you can record ProRes 422 and ProRes 4444 direct to camera, eliminating the painstaking and time consuming process of encoding files prior to editing.  DITs will love the array of video outs that allow for custom video output selections.  With three video outs and numerous time code options, this camera will be a dream on multi-camera “former film sets.” Moving Picture will have the ARRI Alexa available in August, 2010.  We are very excited about the rental potential of this camera – there have been murmurs that the Alexa could be a “RED Killer.”  Heavy hitters in the industry have already started integrating the Alexa into their productions.  Martin Scorsese’s latest effort “The Invention of Hugo Cabret,” is using the Alexa in a 3D workflow while Michael Bay’s “Transformers 3” began shooting on the Sony F35 with plans to shift to the ARRI Alexa upon its release.  It’s certainly too early to tell whether the RED camera’s popularity will wane but it’s undeniable that the ARRI Alexa will soon become a new contender in the world of digital cinema. Visit...

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The California Sunbounce Pro

The California Sunbounce Pro is a convenient and efficient solution for many lighting situations.  Consisting of tightly stretched fabric with two variant sides, zebra (a herringbone pattern of silver and gold) and white, the Sunbounce Pro can function as a reflector, diffuser, or shade.  Reflection of light from the zebra side reduces temperature by 400 degrees Kelvin (5000 Kelvin light is reduced to 4600 Kelvin when reflected).  Especially helpful when filming outside, the Sunbounce Pro can easily be handheld or c-stand mounted. With a collapsible frame, the Sunbounce Pro can be constructed or disassembled in minutes and will fit inside an extremely compact travel bag. Rent a California Sunbounce Pro from Moving Picture today! Bookmark it to Stumbleupon, Digg, and more! Hide...

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Kino Flo 4-Foot 4-Bank, a lighting must-have!

As a rental house it is important to offer the highest quality industry standard equipment on the market. One such industry standard is the soft light, and Moving Picture carries the best in the business – Kino Flo. It’s hard to imagine making a block-buster movie, commercial, music video or a small independent feature without seeing Kino Flos on the lighting list. Kino Flo has found a home among generations of filmmakers and lighting designers, turning out iconoclastic images for the booming music video and independent film industries. Cinematographers love the unique softness and versatility of the Kino Flos. Gaffers didn’t’ have to use up set space bouncing hot lights. Electricians marvel at the energy efficiency. Everyone appreciates the lights’ coolness. Moving Picture knows that whether you require easy, even light for a simple interview, or to supplement a much larger lighting package with the most popular soft lights on the market, Kino Flos are a must-have. The 4-foot, 4-bank fixture attaches easily to a c-stand for versatile placement and with the bulb-selectable ballast, built-in barn doors and removable louver, the Kino Flo puts off less heat, less noise and takes up a fraction of the space compared to other soft-box alternatives. The additional option to change between daylight and tungsten bulbs at a moments notice, makes this light exponentially useful. Bookmark it to Stumbleupon, Digg, and more! Hide...

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