Moving Picture Recent Work: One Direction’s Record Breaking Video “Best Song Ever”

B Unit Camera Operator Christoph Vitt during the shooting of One Direction – “Best Song Ever”. Photo Courtesy of Southeast Camera Cranes

 

Moving Picture was recently contracted by London production company Luti Media to provide Video Assist, Sound Playback, and Sound Mixer services for their music video production One Direction – “Best Song Ever”.

One Direction is a UK based boy band sensation that signed with Simon Cowell’s record label “Syco Records” after finishing 3rd in the 2010 “The X Factor” show. They stir quite a following wherever they travel, evidenced by the 1000+ screaming 9-15 year old girls and a wall of paparazzi that waited outside of our set just to catch a glimpse of the budding stars from across the pond.

The much anticipated video release broke the Vevo record for a new release, racking up 10.9 million views in 24-hours. – USA Today

Best Song Ever was shot on-location at The Temple House in Miami Beach, a quirky but versatile facility that hosts all manner of events and functions.

Josh Baker (VTR), Xabier Landa (1st AC), and Cheuk Wong (2nd AC) help out Russell and Joe from Southeast Camera Cranes during load out from “Best Song Ever”. Photo Courtesy of Southeast Camera Cranes

 

The “Best Song Ever” shoot wasn’t just another music video for the quintet. They were also filming segments for their theatrical release documentary titled, “One Direction, This Is Us”, that was released in US movie theaters on August 30th.

“This Is Us” Offical Movie Poster (click to enlarge)

 

You can checkout the trailer for This Is Us on YouTube