florida Archive

ARRI CSC Florida opened their doors to unveil the new ARRI Alexa this past weekend.  This great event showcased the stunning engineering and versatility of ARRI’s latest addition to the film and video market.  Garnering the attention of South Florida’s seasoned film industry professionals, ...Read More

The California Sunbounce Pro is a convenient and efficient solution for many lighting situations.  Consisting of tightly stretched fabric with two variant sides, zebra (a herringbone pattern of silver and gold) and white, the Sunbounce Pro can function as a reflector, diffuser, or shade.  ...Read More

DSLR camera design, as evidenced by the Canon 5D Mark II and Canon 7D, favors the inclusion of HDMI ports for video playback.  Marshall’s 7” V-LCD70P-HDMI monitor takes full advantage of this design. At only 1.3 pounds, this monitor greatly improves the functionality of ...Read More

ARRI’s newest digital camera, the ALEXA, is set to roll out this summer on a limited run.  Featured prominently at this year’s NAB Convention in Las Vegas, the ARRI ALEXA is already being touted as the next evolution in digital cinema. Utilizing their experience ...Read More

In recent history, several of Hollywood’s most prominent directors have begun to favor digital cinematography.  For nearly a decade, Michael Mann has been at the forefront of this filmmaking revolution.  Mann, quoted as saying “the future is digital, without a doubt,” has favored digital ...Read More

With budget cuts over the past five years, Florida film tax incentives have taken a hit.  After a reduction from $25 million available in 2007 down to $5 million in 2008 then up again to $10.8 million this year, visiting productions to the Sunshine ...Read More

The Panasonic AJ-HD-1400 is an invaluable solution for HD production. The AJ-HD-1400 records at 100 Mbps with 4:2:2 color sampling and intra-frame compression in multiple U.S. and worldwide Formats. The Multi-format HD/SD system records in 1080/59.94p, 1080/50i, 720/60p, 720/59.94p and 720/50p. The AJ-HD-1400 provides ...Read More