Every year the NAB Show attracts thousands of people to celebrate the greatest tech and innovation in the film/tv industry. This year it was a great mix of top gear sightseeing, catching up with friends & making new ones too! Why Go To NAB ...Read More

As anticipated, when the original Arri Alexa LF came out, I knew that it would be just a year before a Mini LF version would appear. ( I was right for once!) The good news and the bad news The good news is this ...Read More

The first day of shooting is always an exciting time for cast and crew. But it wouldn’t be possible without the months of pre-production that brought everyone to the set. You’re probably familiar with Edison’s quote about genius being 1% inspiration and 99% perspiration. ...Read More

There are dozens, if not hundreds of cinematography techniques available to help you become a better storyteller. From pre-visualization to thinking—and shooting—like an editor, we wrote about some of them in a recent post. In this post we’ll cover some techniques that might help ...Read More

It’s the eternal question: is it better to buy the motion picture equipment you need or rent it on a production-by-production basis? In most cases, the answer’s pretty straightforward: renting is the way to go. Why? Simple: Even Owned Film Equipment Comes at a Cost ...Read More

Sad to say, there are some slick, professional gear thieves out there. It’s a serious epidemic, with theft from vehicles and sets at a frightening and expensive level. According to ESTA’s Production Equipment Rental Group [PERG], the anti-theft organization that operates online missing equipment ...Read More

It’s near impossible to give a blanket answer to a question like “how much does a half-hour video or film cost?” But an industry rule of thumb is that it takes about an hour to film one script page. And you should estimate somewhere ...Read More